We often think that children are the primary market for video games, although the focus of the video game market has grown older because the first children who used to play video games are now on their thirties and they continue to play into adulthood. This first generation of gamers represent a huge number of the console market. We have to take into account that 62 percent of this market and 66 percent of the PC market has already 18 years-old or more.
Most of the time the game industry makes a product for adults and parents keep thinking and assuming that video games are for kids and ignore game ratings. It is important to know that a quarter of kids aged between 11 to 16 choose an M-Rated (Mature Content) game as one of their favorites. It is highly necessary to educate parents in the video game market because it represents a big part of nowadays kids’ way of entertaining.
And as for the industry, they have historically made video games mainly for a male market, which is logical since it has predominantly been masculine for years. Although, the number of women playing video games has increased over the past decade. They now outnumber men players in web-based games. Sadly, sexist sterotypes still are very common in video games, mainly because of the male dominance in the working place inside the game industry. But it’s also important to note that most of the time female game characters are portrayed as strong and independent.
It is important to give importance to “unisex games” such as The Impossible Quiz. Games that can be played by women and men, without sexist representations and that are intersting for both sexes. Fighting against sexism can be done through video games and might actually have a great influence since video games are present in people’s lives from the very early childhood.